Q2 Insights Recap: Taking positive steps forward
Today’s consumers are adapting to the changed world, approaching it with cautious optimism. They are embracing opportunities to gather outdoors, while continuing to make their homes safe and comfortable with essentials they purchase from brands that align with their values. In the current landscape, how can brands meaningfully engage customers?
Trends & Opportunities
Customers seek to extend outdoor social gatherings.
Home and weekly essentials remain an integral base for comfortable, safe living.
Customers are clear about what they value in today’s environment:

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Sources: Walmart 1P Data
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