Our take on issues and trends that matter most to advertisers and media buyers.
Insight
Insights Guide: Easter 2025
93% Canadians who celebrate Easter will purchase something, and 44% plan to shop at a mass retailer ​for Easter. (Numerator Canadian Holiday Insights 2024)
Learn more
January 2025
Insights Guide: Easter 2025
Toy Case Study
Insight
Toy Case Study
December 2024
Valentine's Day 2024
Insight
Insight Guide: Valentine's Day
November 2024
Grocery Case Study
Insight
Grocery Case Study
September 2024
Holiday 2024
Insight
Holiday 2024
August 2024
Halloween 2024
Insight
Halloween 2024
August 2024
Beauty Case Study
Insight
Beauty Case Study
June 2024
Back-to-School 2024
Insight
Back-to-School 2024
May 2024
Valentine's Day 2024
Insight
Valentine's Day 2024
January 2024
Holiday 2023
Insight
Holiday 2023
October 2023
Halloween 2023
Insight
Halloween 2023
August 2023
Q3 Insights Recap: 'And' not 'Or' - How brands can adapt to volatile consumer behavior.
Insight
Q3 Insights Recap: How brands can adapt to volatile consumer behavior.
December 2022
Watch on Demand: MasterConnect Sustainability Made Mainstream
MasterConnect Series
Watch on Demand: MasterConnect Sustainability Made Mainstream
October 2022
Sustainability Made Mainstream: Top takeaways for brands from our latest MasterConnect event
MasterConnect Series
Sustainability Made Mainstream
October 2022
Q2 Insights Recap: Deconstructing Conflicting Consumer Behavior
Insight
Q2 Insights Recap: Deconstructing Conflicting Consumer Behavior
August 2022
The Omnichannel Advantage
MasterConnect Series
The Omnichannel Advantage
July 2022
The Power of Retail Media Insights & Analytics
MasterConnect Series
The Power of Retail Media Insights & Analytics
May 2022
Q1 Insights Recap: The New Necessities for Canadian Customers
Insight
Q1 Insights Recap: The New Necessities for Canadian Customers
May 2022
Retail Media on the Rise
MasterConnect Series
Retail Media on the Rise
April 2022
Retail media’s flywheel of investment with Dana Toering
Insight
Retail media’s flywheel of investment with Dana Toering
April 2022
Get Ready for the Retail Media Boom in Canada
Insight
Get Ready for the Retail Media Boom in Canada
March 2022
Embracing The Next Big Thing
MasterConnect Series
Embracing The Next Big Thing
March 2022
Q4 Insights Recap: Canadians aren’t holding back - they’re planning ahead
Insight
Q4 Insights Recap: Canadians aren’t holding back - they’re planning ahead
February 2022
Pet Food Brand Retrieves Big Results with Sponsored Product
Insight
Pet Food Brand Retrieves Big Results with Sponsored Product
February 2022
Q&A with Dana Toering, Vice President, Walmart Connect. A Look Back on 2021 & What’s Ahead for 2022
Insight
Q&A with Dana Toering. A Look Back on 2021 & What’s Ahead for 2022
February 2022
The Staying Power of DIY: Personal Projects for Pandemic Resilience
Home Series
The Staying Power of DIY: Personal Projects for Pandemic Resilience
December 2021
Q3 Insights Recap: Proactive responses to constant change
Insight
Q3 Insights Recap: Proactive responses to constant change
November 2021
Marketing and Merchandising Scores Big Points for Space Jam: A New Legacy
Insight
Marketing and Merchandising Scores Big Points for Space Jam: A New Legacy
October 2021
Top Takeaways from Unboxed 2021
Insight
Top Takeaways from Unboxed 2021
October 2021
The Tip of the Consumer Consciousness Iceberg: Clean Beauty
Insight
The Tip of the Consumer Consciousness Iceberg: Clean Beauty
September 2021
Q2 Insights Recap: Taking positive steps forward
Insight
Q2 Insights Recap: Taking positive steps forward
August 2021
Brand Loyalty is Dead. Long Live Brand Loyalty.
Insight
Brand Loyalty is Dead. Long Live Brand Loyalty.
July 2021
What is a Retail Media Network with Dana Toering of Walmart Canada
Insight
What is a Retail Media Network with Dana Toering of Walmart Canada
July 2021
Where Did that Sale Come From? Using Attribution Models to Track the Path to Purchase
Insight
Where Did that Sale Come From? Using Attribution Models to Track the Path to Purchase
July 2021
The New Normal - Flip Back or Fast Forward
MasterConnect Series
“The New Normal” - Flip Back or Fast Forward
June 2021
Cause for Optimism: Q1 Insights Recap
Insight
Cause for Optimism: Q1 Insights Recap
June 2021
Omni and Websites and Flyers—Oh My! Crafting Creative Touchpoints for Every Shopper Journey
Insight
Omni and Websites and Flyers—Oh My! Crafting Creative Touchpoints for Every Shopper Journey
June 2021
The Big Reset: Advertising Effectiveness in a Privacy First World
MasterConnect Series
The Big Reset: Advertising Effectiveness in a Privacy‑First World
April 2021
Reimagining the Customer Connection: Life After IDFA and Third-Party Cookies
Insight
Reimagining the Customer Connection: Life After IDFA and Third‑Party CookiesReimagining the Customer Connection: Life After IDFA and Third-Party Cookies
March 2021
Retail Media Offers New Opportunities for Brands‑Here’s How
Opinion
Retail Media Offers New Opportunities for Brands‑Here’s HowRetail Media Offers New Opportunities for Brands: Here’s How
March 2021
Insights Guide: Easter 2025
Insight
Insights Guide: Easter 2025
January 2025
Toy Case Study
Insight
Toy Case Study
December 2024
Valentine's Day 2025
Insight
Valentine's Day 2025
November 2024
Grocery Case Study
Insight
Grocery Case Study
September 2024
Holiday 2024
Insight
Hoiday 2024
August 2024
Halloween 2024
Insight
Halloween 2024
August 2024
Back-to-School 2024
Insight
Back-to-School 2024
May 2024
Beauty Case Study
Case Study
Beauty Case Study
June 2024
Valentine's Day 2024
Insight
Valentine's Day 2024
January 2024
Holiday 2023
Insight
Holiday 2023
October 2023
Halloween 2023
Insight
Halloween 2023
August 2023
Q3 Insights Recap: 'And' not 'Or' - How brands can adapt to volatile consumer behavior.
Insight
Q3 Insights Recap: 'And' not 'Or' - How brands can adapt to volatile consumer behavior.
December 2022
Watch on Demand: MasterConnect Sustainability Made Mainstream
MasterConnect Series
Watch on Demand: MasterConnect Sustainability Made Mainstream
October 2022
Sustainability Made Mainstream: Top takeaways for brands from our latest MasterConnect event
MasterConnect Series
Sustainability Made Mainstream
October 2022
Q2 Insights Recap: Deconstructing Conflicting Consumer Behavior
Insight
Q2 Insights Recap: Deconstructing Conflicting Consumer Behavior
August 2022
The Power of Retail Media Insights & Analytics
MasterConnect Series
The Omnichannel Advantage
July 2022
The Power of Retail Media Insights & Analytics
MasterConnect Series
The Power of Retail Media Insights & Analytics
May 2022
Q1 Insights Recap: The New Necessities for Canadian Customers
Insight
Q1 Insights Recap: The New Necessities for Canadian Customers
May 2022
Retail Media on the Rise
MasterConnect Series
Retail Media on the Rise
April 2022
Retail media’s flywheel of investment with Dana Toering
Insight
Retail media’s flywheel of investment with Dana Toering
April 2022
Get Ready for the Retail Media Boom in Canada
Insight
Get Ready for the Retail Media Boom in Canada
March 2022
Embracing The Next Big Thing
MasterConnect Series
Embracing The Next Big Thing
March 2022
Q4 Insights Recap: Canadians aren’t holding back - they’re planning ahead
Insight
Q4 Insights Recap: Canadians aren’t holding back - they’re planning ahead
February 2022
Pet Food Brand Retrieves Big Results with Sponsored Product
Insight
Pet Food Brand Retrieves Big Results with Sponsored Product
February 2022
Q&A with Dana Toering, Vice President, Walmart Connect. A Look Back on 2021 & What’s Ahead for 2022
Insight
Q&A with Dana Toering. A Look Back on 2021 & What’s Ahead for 2022
February 2022
The Staying Power of DIY: Personal Projects for Pandemic Resilience
Home Series
The Staying Power of DIY: Personal Projects for Pandemic Resilience
December 2021
Q3 Insights Recap: Proactive responses to constant change
Insight
Q3 Insights Recap: Proactive responses to constant change
November 2021
Marketing and Merchandising Scores Big Points for Space Jam: A New Legacy
Insight
Marketing and Merchandising Scores Big Points for Space Jam: A New Legacy
October 2021
Top Takeaways from Unboxed 2021
Insight
Top Takeaways from Unboxed 2021
October 2021
The Tip of the Consumer Consciousness Iceberg: Clean Beauty
Insight
The Tip of the Consumer Consciousness Iceberg: Clean Beauty
September 2021
Q2 Insights Recap: Taking positive steps forward
Insight
Q2 Insights Recap: Taking positive steps forward
August 2021
Brand Loyalty is Dead. Long Live Brand Loyalty.
Insight
Brand Loyalty is Dead. Long Live Brand Loyalty.
August 2021
What is a Retail Media Network with Dana Toering of Walmart Canada
Insight
What is a Retail Media Network with Dana Toering of Walmart Canada
July 2021
Where Did that Sale Come From? Using Attribution Models to Track the Path to Purchase
Insight
Where Did that Sale Come From? Using Attribution Models to Track the Path to Purchase
July 2021
The New Normal: Flip Back or Fast Forward
MasterConnect Series
“The New Normal” - Flip Back or Fast Forward
June 2021
Cause for Optimism: Q1 Insights Recap
Insight
Cause for Optimism: Q1 Insights Recap
June 2021
Insight
Omni and Websites and Flyers—Oh My! Crafting Creative Touchpoints for Every Shopper Journey
June 2021
The Big Reset: Advertising Effectiveness in a Privacy First World
MasterConnect Series
The Big Reset: Advertising Effectiveness in a Privacy‑First World
April 2021
Reimagining the Customer Connection: Life After IDFA and Third-Party Cookies
Insight
Reimagining the Customer Connection: Life After IDFA and Third‑Party Cookies
March 2021
Retail Media Offers New Opportunities for Brands‑Here’s How
Opinion
Retail Media Offers New Opportunities for Brands‑Here’s HowRetail Media Offers New Opportunities for Brands: Here’s How
March 2021
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