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Cause for Optimism: Q1 Insights Recap
Consumer confidence is on the rise
Recovery and hope are on the horizon. We’re seeing consumer confidence bounce back to pre-covid levels. How can brands capitalize on this confidence lift?
Trends & Opportunities
Overall confidence is high among Canadian consumers
Holiday spending exceeded expectations in 2020, which signals well for 2021
If holiday spending increased when consumer sentiment was low, what’s in store now that confidence is high?
Canadian consumers are focused on spending quality time with friends and family this holiday season
Walmart Canada is seeing an uptick in various categories showing that consumers are placing a higher value on quality time
As consumer confidence bounces back, so do opportunities to capitalize on categories that are seeing renewed interest and investment.
How can we help you leverage the power of retail media at one of Canada’s leading omnichannel retailers?
Sources: PayBright 2021 Consumer Trends Guide, Shopkick 2021 Shopping Outlook, October 2020, Walmart 1P Data