Pet Food Brand Retrieves Big Results with Sponsored Product
Opportunity
A pet food brand asked Walmart Connect to generate awareness and drive conversion, on a small budget.
Solution
To maximize limited dollars, we worked with the pet food brand to build a sponsored product campaign that would deliver strong attributable results.
The Initial Pulse Campaign:
After the first week, the campaign was already generating strong results. Bid prices were increased to win more placements and reach high intent customers.
The Always-On Campaign:
After the successful initial flight, the client booked a second, always-on sponsored product campaign with the addition of brand awareness tactics, including digital flyers and targeted display ads. The campaign is continuously being optimized, increasing the bid at optimal times to maximize results and weather all market conditions.
