Warmer months certainly haven’t cooled down the changing economic climate. Coupled with the highest inflation rates in four decades and the lasting post-pandemic shift in values, consumer data seems to be full of contradictions. To many, it may seem as if the Canadian consumer has been behaving in conflicting and often unpredictable ways.

However, when synthesizing this data, it becomes apparent there are some clear trends emerging. Canadians want to make and keep travel plans. The pandemic has taught everyone to see the value in the getaway. Consumers also desire to shop intentionally and appreciate options in purchasing channels, opting for both brick and mortar and online storefronts. However, many are still persuaded by effective media campaigns.