Measurement

Put Walmart’s massive omnichannel data to work for you

At Walmart, we have advertising down to a science. Our first-party data helps you find the right audience at scale. We help you understand how your ads are performing in terms of sales across Canada's largest omnichannel retailer1. Our Closed-loop Measurement tracks sales not only on our site and app, but also in our 400+ stores2

Closed-loop Measurement
Campaign measurement that works smarter

Using Walmart's proprietary omnichannel intelligence, Walmart Connect correlates onsite and offsite campaigns with sales on our digital properties and in our physical stores. When a customer sees your ad and makes a related purchase at Walmart, we recognize and report it, so you can track the results of your onsite and offsite campaigns.

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